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The Expertise Paradox: The More You Know, the More You Question

Spend time with senior consultants, and you’ll notice something unexpected. They don’t carry themselves like people who have it all figured out. If anything, they often feel like they’re back at square one—again and again. That feeling isn’t insecurity. It’s awareness. The deeper their experience runs, the more clearly they see just how layered, interconnected, and unpredictable modern business has become. What looked simple ten years ago now feels like a moving target. Markets shift overnight. Assumptions expire faster than strategy decks. So instead of clinging to what they already know, top consultants build their identity around staying in motion....

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