Second: During Needs Analysis

• 
  Knowledge is power: We believe that the only difference between leading and exceptional organizations, outstanding leaders, successful individuals, and those below them is getting the right information and mental strategies and employing them at the right time, place, and situation.
• 
  Nothing is definitively true: We believe in the principle of doubting things that no one doubts, and that nothing is sacred in the pursuit of objective truth. So, we doubt and dig into all things until we have a more accurate understanding of the facts.
• 
  Reliable service is the basis of business: We believe that we are the experts that organizations need to identify all their issues, needs, and opportunities. Every client deserves our attention. Reliable service is our business, and our clients are our priority.

Third: During Feedback and Decide

• 
  Short, concise, and to the point: We believe that we have two ears and one mouth to listen more than we talk. Listening profoundly is what clarifies the meaning and leads to results. Focus is a destructive force. In the current era, the things we ignore are more important than the things we care about.
• 
  One size does not fit all: We believe that each organization is unique. Therefore, our understanding is fundamental for all complex working mechanisms, taking into account the culture and circumstances of the organization, the group of individuals surrounding it, and the abilities and talents stashed in it.
• 
  Continuous improvement means continuous results: Feedback and decision making is an ongoing process, not a one-off even. We view everything we do as an ongoing event and an action aimed at progress.

Fourth: During Design and Implement

• 
  Prescribing medication before diagnosis is bad business: We take into account the differences between clients, we and do not provide the same consulting services and solutions to everyone. Each client and each project is unique, and each of them involves different opportunities, challenges, goals, objectives, goals, attitudes, participants, issues, cultures, and many other things. Therefore, we allocate our relationships, methods, tools, approaches, and strategies to perfectly fit our unique clients and projects.
• 
  Inclusive change ensures success: We believe that change must be inclusive. Our innovative solutions address mental and management strategies, research and development tools, production and operation, and everything that affects the success of projects.
• 
  Practical solutions over ideal solutions: Providing consult is feasible only if the solutions are truly workable and realistic. Therefore, our solutions take into account the financial and time constraints according to all variables for all clients, and they are always linked to the set of objectives that are applicable and well implemented.

Fifth: During Evaluation

• 
  Power in sustainable solutions: We do not seek short-term gains, but we believe that providing creative, innovative, and high-quality consulting increases clients' value, brings long-term change, and addresses current challenges. We focus on helping clients in ways that enable them to solve future challenges on their own.
• 
  The added value is the essence of change: Creating glossy voluminous reports rarely results in added value for the client. Instead, they may even end up consuming their precious resources. Therefore, we deliver results that are based on always putting things in perspective, and we provide a safe investment value that enables clients to get to the core of their organizations and change them in an amazingly positive way.
• 
  Our clients are always the arbiter: The clients we work with are the ones who decide whether our approaches and solutions are practical and effective, judge their strengths and weaknesses, feel happy when employing them, and decide how successful they are. That is all we take pride in building trust with our clients