Market yourself as a consultant

Who is this program for?

This program is for you! For anyone who wants to be known for their expertise by keeping pace with the future tools, everyone who wants to become a bright name in their consulting field, and for everyone who wants their name to be a brand that cannot be erased by days whose impact remains in the lives of individuals and organizations. This program introduces you to the turning point in the lives of individuals and organizations to make your consulting business model actions that transcend the limits of time and space.

This program is for all new and seasoned consultants who wish to possess the keys to a quick impact on individuals, work teams, and organizations, by providing quality consulting to others, or by establishing a culture of effective consulting in organizations, and attracting the largest segment of ideal clients who want to change their lives and shape their future before its time.

Before the program

The “Market Yourself as a Consultant" program includes a comprehensive assessment of the skills and competencies of consultants marketing for themselves and of the mechanism of drawing up effective marketing and promotion plans for their name as a distinctive brand. Pre-program assessments include the following:

• Providing a detailed picture of strengths through consulting marketing and the level of competencies and skills required for marketing.
• Identifying and clarifying gaps and actual development needs to work on them effectively.
• Laying a systematic basis for sales growth and taking the consulting business to the required level.

Previous electronic files of the program (for reading and viewing):

• What does it mean to be a consultant?
• Challenges faced by consultants.

Program’s objectives

At the end of this training program, you will be able to:

Basic principles

• Identify the factors that make a great consultant.
• Discover the challenges you will face.
• Describe how close the consultant is to being in an emergency situation?
• Discover the importance of planning and its steps.

Planning

• Determine the consulting field in which you will work.
• Identify the most profitable fields of consulting business.
• Specify the geographic area in which you want to spread.
• Decide how much you want to earn annually.
• Identify the different types of pricing structure available to you.
• Think about how you can bring value-based pricing to your business.
• Develop a pricing plan.
• Distinguish the basic principles of planning.
• Develop your promotional mix.
• Write down your marketing goals.
• Apply (SWOT).
• Establish your vision and mission as a consultant.

Implementation

• Build your credibility as a consultant.
• Answer the six questions to know your readiness to market your consulting services.
• Develop a plan for a multi-step marketing campaign.
• Distinguish client factors in purchasing.
• Distinguish the four things your marketing materials should contain.
• Define potential marketing consulting products.
• Understand the disadvantages of not spending money in your marketing strategies.
• Apply the three methods for increasing consulting sales.
• Highlight what is essential to an effective price offer.
• Invest social media in marketing.
• Establish and document a history that suites you as an online consultant.

Assessment

• Develop a strategic plan that makes you important to clients and sets you apart from other competitors.
• Identify the 10 most time-consuming mistakes.
• Understand the four strategies for avoiding the symptoms of consulting building syndrome.
• Implement a healthy physical plan.
• Identify and work on opportunities.
• Understand the five steps to address challenges with clients.
• Conduct monthly and weekly assessment.
• Build yourself up weekly.

What Will You Learn?

Basic principles

• 3 Factors that make a great consultant.
• 4 Challenges faced by the consultant.
• What is more important to you?
• How close you are to being in an emergency situation?
• The importance of planning and its steps.
• Templates of corporate letters.

Planning

• How to determine the field of consulting in which to specialize.
• The most profitable fields of consulting business.
• How to select the geographical area.
• How to determine consulting wages.
• The main factors that play a key role in determining the value of daily wages.
• What pricing structure should be used?
• How to justify fees by value.
• How can consultants become so rich?

Marketing Consulting

• Marketing activity and promotional mix.
• The factors influencing the selection of promotional mix.
• Promotion functions and objectives.
• 8 Reasons for developing the marketing plan.
• The basic elements of a marketing plan.
• SWOT analysis
• 7 Problems encountering the marketing plan.
• How to write marketing goals.

Implementation

• 4 keys for building credibility.
• 6 Questions to know the readiness to market consulting services.
• How to plan a multi-step marketing campaign.
• The four things your marketing materials should contain.
• The disadvantages of not spending money in marketing strategies.
• The three ways to increase consulting sales.
• 8 Essentials to an effective price offer.
• Little things that add up a lot.
• How to deal with client issues.
• When and how to stop the relationship with the client?
• The power of business progress reports.
• How to deal with consulting organizations.
• How to establish a history that suites an online consultant.

Assessment

• How to develop a strategic plan that makes you important to clients and sets you apart from other competitors?
• The 10 most time-consuming mistakes.
• 4 Strategies for avoiding the symptoms of consulting building syndrome.
• How to identify opportunities and act on them.
• 5 Steps to address challenges with clients.
• How to conduct a monthly and weekly assessment.

After the program

After the program (application and reinforcement):

• The participant leaves the program fully equipped to practice consulting professionally according to MMB® consulting model. Also, the clients leave with inspiring technologies and tools full of ideas, strategies, models, processes, commitments, and business plans that make their performance and their clients' performance more outstanding and powerful, all available for immediate use.
• Coaching phone follow-up session with an MMB®

Attached files

Enhanced electronic files of the program (for reading and viewing):

• Little things that add up a lot.
• Creating a strategic consulting plan.