We learnt in part -1 that A consultant is defined by the dictionary as “an expert in a particular field who acts as a consultant to a company or to another individual.” Target Market: The idea you have in mind may be the best thing you have ever thought of, but there must be a place to market your ideas. There must be someone willing and able to spend money in order to get the advice of an expert like you. In other words, who are your potential clients? Will you market your consulting services to large companies? Or are...

If you're holding a dismissal letter from your boss or maybe you're tired of routine work (9am-5pm), one of the best ways to get your activity at business back is to transform the experience and skills you have into a consulting job, as everyone with specialized skills can commit to their own business, but before you do that, you may want to consider spending some time creating a business plan for your new project, which in turn will help you not only create opportunities but also challenges. "Although business plans don't appeal to everyone, especially if you've never expected to...

Running your own consulting business can be a rewarding experience, and marketing your services is essential. Establishing and maintaining long-term success requires generating new sales and building a broader client base. There are ways to ensure business success to remain profitable even in critical times. Your goal should be to show your business as the solution to potential clients' problems, the knowledgeable expert for their business, and the person they turn to with their questions. There are many ways to attract and retain clients. Keep in mind that you are marketing your services to people who may not be aware...